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January 10, 2023


Aaron Buzza

I ALWAYS remind people to look at everything from the shoes of the visitor/user. We definitely know what we're saying, but it isn't always as painfully obvious as we'd like to think. This is a perfect reminder, Bill! Thank you.

Bill Geist

Thank you...it's harder than it sounds. We get so close to our own reality and comfort that we forget how a first-timer would respond to any situation.

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