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Back in the 1990s, Missouri unveiled the most elegant funding model for Destination Marketing that we've ever seen. On this week's edition of the DMOU podcast, we talk with one of the architects of the Missouri Model, Tracy Kimberlin, the recently retired CEO of the Springfield MO CVB.
Inspiring stuff for DMO pros, to be sure.
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Great session, and of course, Tracy remains his usual gracious self. He was a classmate for many of my CDME courses and always a solid, steady leader. Wish him the very best in his next chapter - and so glad to see he is getting to write it!
Posted by: Maura Gast | February 08, 2023 at 15:02