When 2500 Pittsburgh and Philadelphia residents were recently offered free subscriptions to their local newspapers...44 responded.
Yeah...that's <2%.
Researchers are suggesting a number of reasons, including a mistrust of local news by those on the other side of a newspaper's editorial lean. But that should still mean that roughly 50% should have taken the offer.
I think it's because we've been programmed to believe free = a catch (as I opined in the last edition of the Z-News).
Just sayin....
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