This week, the Commonwealth of Pennsylvania launched it's new Tourism Brand...the Great American Getaway, only to be dunked by a viral comment from Minnesota Timberwolves star Anthony Edwards.
In an interview on TNT with Anthony, Charles Barkley admitted that he hadn't been in Minnesota for decades...to which Anthony replied, "Bring Ya Ass." Within hours, Minnesota native and comedian Jon Savitt snapped up the URL and it now redirects to the Explore Minnesota website. And, Explore is taking full advantage of the moment.
Brilliant.
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