Macomb IL. Recently marketed as Forgottonia. You know the drill. Small town looking to attract visitors. Uphill climb for most.
I know all too well...my first DMO fit squarely in that category.
But every small town has a hook. For a number of years, Macomb hosted Summer Camp for the then St. Louis Rams. It's always been a cool downtown with unique retail and dining. But there wasn't that one thing.
Last week, that changed. Macomb is now the largest Monopoly board in the world.
The creator of of Monopoly lived in Macomb...and the DMO there decided to own that. The new destination game requires an app, and the Town Square is used as the game board. Like traditional Monopoly, you start on “GO,” on the southeast corner of the Square. On the app, you roll the dice and play the game, which leads you around Downtown. The game has many of the same elements as Monopoly, but along the way you can earn coupons to local businesses. Macomb and Lizzie Magie (the creator) trivia is also a part of the game.
How completely freaking cool is that?
We're working to have CVB Director Jock Hedblade on the DMOU Podcast soon.
Love, love, love it.
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