30 Years

On this day, 30 years ago, I launched Zeitgeist Consulting (now known as DMOproz). I remember turning in my keys at what is now Destination Madison that morning and driving home, both excited and terrified. After being a CEO in 2 DMOs and suffering through several painfully convoluted Strategic Planning workshops, I felt I had something to offer my peers…but would this new venture survive?

A friend from my MBA days, with whom I have sadly lost touch, hooked me up with a consultant who consulted consultants (now, there’s a niche). He told me I'd survive my first year because my friends (like client #1 Spero Batistatos) would throw me “some bones.” He then said that year two would suck and test me to my core. And, if I was still standing in year three, I’d be OK.

It was actually year 5 before I could breathe.

But, in time, the DMO sector embraced me, the first consultancy that had, as its principal, someone who had actually served time as a DMO CEO and intended to work exclusively with DMOs. It is an honor that I don't take lightly. Thank you all.

On this afternoon, 30 years ago, I sat on my back deck, alone…with a tumbler of bourbon, a cigar and Bad English blowing through the speakers (amazing how some memories stick with you).

And here we are today. I think I’ll do the same.

Thank you all for blessing me with this incredible ride.

Now where is that Bad English CD?

Comments

[Lee T]

CD? That's so old school;) Cheers and thank you for pioneering your craft for the benefit of all DMOs!

[Dennis Edwards]

Congratulations Bill!! You have made a great impact on our industry and I'm happy to say I have been your client in two different destinations and you knocked it out of the park every time.
Well done my friend.
Denny

[Shelly Green]

That’s what I call “time-tested.” You’re one of the best in the business. I am fortunate to count you (and Terri!) as friends. Here’s to 30 (ok not really) more years!

[Julie Hart]

Congratulations, friend! You've not only been a bedrock for your clients, but such a mentor to me personally as I was launching my own business! Thank you for your dedication and I'm honored to work with you! Cheers to the future!

[Virginia Haley]

Not sure where our industry would be without your brilliance and insights. You’ve always had a knack for understanding the need for change before anyone else. Congrats my friend

[Marty Starkey]

I always looked forward to our OACVB meetings that included you. I knew I would leave having learned a few things and feeling better about what was going on in the industry. Retirement is a fabulous thing. Enjoy!

[Bill Geist]

Thanks everybody. I'm truly touched by the response today from so many. And, yeah Shelly, not 30 more...but I'm not done yet :)

[Brad]

30 years, millions of miles and so many lives impacted. You rock amigo!

[Cheryl Kilday]

Congratulations!

[Becky]

From someone who had the fortunate opportunity to cross your path, I will share, that although brief in time your impact was large. Thank you! And Congratulations!!