Bill Geist's Zeitgeist

New on DMOU: NYC's Fred Dixon

After a brief travel-induced hiatus, the DMOU Podcast is back with a wide-ranging conversation with New York City Tourism + Conventions' Fred Dixon. As Chair of Destinations International, Fred has laid out an ambitious agenda for his year including DEI and Accessibility, Global growth, Member sustainability and a renewed emphasis on meetings and business events. We discuss these topics and more...including a fascinating (and fun) story of how his DMO partnered with Taylor Swift.

Join us...and it's good to be back.

Thanks to the Tourism Teacher

The Tourism Teacher is a relatively new podcast, hosted by our friend Andi Jaspersen, that is targeted to the padawans in the Tourism and Destination Marketing space. Part of Adam Stoker's Destination Marketing Podcast Network, the podcast has just wrapped its first season and I was recently honored to share my take on DMO Board Governance.

What we do in Destination Marketing isn't easy to understand for those from the outside world. Welcoming new employees or interns (or new Board members) into your DMO? The Tourism Teacher is a great primer to get people up to speed...fast.

Thanks, Andi. I loved our conversation.

The Board's Role

I have absolutely no idea of whether the CEO of the Long Beach CVB did what local media is accusing him of doing.

But his Board stepped up and did what DMO Boards are supposed to do...defend their CEO in the face of accusation. Sadly, so few do.

When accusations of these kind come forward, it is typically a surprise to the Board. And there are several case studies in which the Board freaks out and distances itself from its CEO, fearing a media splatter. That only makes it worse for the organization.

The best Boards push back on the accusations and then do their internal analysis of the situation. And, when they are done, take the appropriate steps...strongly support the CEO or cut bait. That didn't happen in Cleveland years ago...and it set that city back years in its convention center development.

Kudos to the Long Beach CVB Board for doing the right thing.

 

On Board Leadership

As the host of the DMOU Podcast, it's a little surreal when I'm on the other end of the microphone. But, here's a shout out to The Tourism Teacher, which recently had me on as a guest to talk about DMO Boards.

Tourism Teacher is a podcast that aims to engage and inform those new to the Destination Marketing space and it was an absolute joy to talk with host Andi Jaspersen on this episode.

Thanks for the opportunity to share our thoughts...and we hope you enjoy the show.

The Dream Team...Live on Stage

One of my favorite facets of this incredible gig as a consultant to one of the most dynamic and impactful community development sectors that exists today, is the opportunity to preach the gospel of Destination Marketing to audiences across the globe. I love sharing stories that open the eyes of those that previously had not considered the importance of a visitor beyond their transitory spending. Those are among my favorite days.

But, just back from the DMAwest Leadership Conference in Rapid City...I gotta say, I have never had so much fun on stage as I did riffing with my friends Berkeley Young and David Holder earlier this week. Visit Rapid City CEO Brook Kaufman cooked up an idea a few months ago to bring three "competitive" sector consultants together on stage at an industry conference...something none of us believe has ever been done.

What a freaking blast. The three of us played off each other (as only friends can do) for two incredible hours, shared truths about horror story assignments (though not by name) and offered tips on how to get consultants to respond to DMO RFPs. I wish we had recorded the session.

Brook and DMAwest...thank you for the opportunity. And, I hope other sector conferences bring this dream together again...if for no other reason than I love hanging on stage with the best of the best.

Smiles All Around

Walking back to my hotel after an early morning presentation to the Rockford Area CVB Board, I came upon a corner that made me smile (click image to enlarge). 

It was the stone in front of the Rockford Park District that read "Webbs Norman Center." Along with former CVB CEO Wendy Perks Fisher, Webbs was one of the early national visionaries that saw the potential in Sports Tourism almost 40 years ago. It was their early partnership that set into motion the transformation of Rockford Tourism. This video offers a glimpse of that relationship.

My smile grew larger when I noticed that the street in front of the Webbs Norman Center has been renamed Tim Dimke Drive...as Tim and his crew took Webbs' and Wendy's vision and expanded it even further with current RACVB CEO John Groh.

As I ducked into the sensational riverfront Embassy Suites Hotel for a quick bite before heading out, I had to smile again because I heard joy and laughter coming out of the kitchen...and that's a sound we've all missed over the past few years. But, there it was...and, as I surveyed my fellow diners, I could see how infectious it was for all of us.

And, that's just damn good management...the kind that empowers employees to have fun, please the guest and take incredible pride in their work.

Thanks Rockford...let's see if my next stop continues the streak.

That's Bold

Every year seems to favor a new word...intentional one year, paradigm the next, pivot during the plague, etc.

In virtually every interaction I've had with community leaders in the destinations with which we've been working, this year's word is "bold." As in community leaders looking to their Destination Marketing Organization to "be bold." While DMOs are under fire in several destinations, there are many other communities that are looking to their DMOs to step up and lead. Which is exactly what we should be doing. As I've said before (and will to my last breath), our sector is less DMO than DLO: Destination Leadership Organizations.

And, there is no other DLO that has been bolder this year than the Sedona Chamber and Tourism Bureau. Readers of this blog have followed with us the dumpster fire of a community that lost their shit 5 years ago. Listeners of the DMOU podcast have heard former CEO Jennifer Wesselhoff explain how the Chamber moved aggressively to mitigate issues that residents found onerous.

On Monday, the Sedona Chamber cut ties with the City and called upon it to rescind the portion of the Room Tax that historically funded tourism promotion. In doing so, the Chamber took a bold step to support local business and the community's economy in ways in which elected officials are unable...doing what's right without fear of retaliation or retribution by people who are singularly motivated by what will get them re-elected and not what's right for the community.

Bold kudos to you, Sedona Chamber/Bureau. Here's to doing what's right, regardless the cost.

A Cautionary Tale

This isn't the story of a clueless Destination Marketing Organization. Indeed, two of their six Directors within the past decade have gone on to work at the State Tourism level, one as Director of the State's Tourism Association. So, it's not that they haven't been blessed with experienced talent.

Rather, this is the story of a careless DMO Board that, according to a just settled lawsuit, passed over an experienced Number 2 to install an individual with no apparent experience in the hospitality and travel industry as its new CEO. The lawsuit claimed the reason for the hire was that he was Black and she was White. In the filing, the Board was accused of saying that, since the town is predominantly Black, the DMO should be headed by someone who is Black.

The story gets more convoluted...and you can follow the rabbit hole if you choose. But suffice to say the Board ultimately hired the Number 2 as interim when the original hire split after less than half a year...while the lawsuit was in play.

But, here's the true cautionary tale: The company that issued the Directors & Officers insurance has alerted the local agent that they are dropping the DMO...and the local agent told the Board that he's having a hard time finding another company that will touch them, if they don't stop making "stupid decisions." When the Board President shot back that "it hasn't been proven nowhere," the agent said, "All right, that's what I needed to hear. Y'all need to get (your insurance) from somewhere else." And he walked out of the meeting.

Losing D&O Insurance is significantly more troubling than settling a discrimination lawsuit which, of course, is troubling enough. Because now, with no insurance, who is gonna wanna serve on that Board?

There are consequences to everything...and some really hurt.

 

 

That's a Wrap

For those that have been missing their daily dose of Zeitgeist, j'excuse. We've been burning on finalizing preparations for and launching the inaugural Board Leadership for Destinations Symposium with our friends from SearchWide Global, Civitas Advisors, CFObyDesign, Fired Up! Culture and representatives from Destinations International. Hosted by one of our dearest friends in the industry, Maura Gast and the exceptional team at the Irving Convention Center, the event exceeded even our expectations when we hatched this egg of an idea in Toronto last summer.

Thanks to the DMOs that joined us on this journey for your faith in our ability to deliver compelling content to your Board members and provide them the opportunity to interface with their peers from across the country, from Mat-Su to Savannah and Newport to Anaheim. And thank you for the closing session encouragement that this was, indeed, an empowering experience for CEO and Board members alike. That was our intent all along.

And, for those that couldn't join us because of scheduling conflicts, know that we'll be announcing future dates in the coming weeks.

Because, this was just too cool of an experience for all of us to not do it again.

For all that joined us in Irving...Thank You.

New on DMOU

For as long as I can remember, those who serve as Chair of Destinations International do so with an agenda that layers on top of the organization's Vision and Mission. It was the Environment for Rick Antonson and Transparency for the late Spurgeon Richardson...just to name a few.

For Visit Baltimore's Al Hutchinson, his role as Chair will be marked by "four pillars." And, he and I go deep on two of them (Workforce and DEI) on the latest episode of the DMOU Podcast that just dropped this morning. Plus, we'll discuss the HBCU Scholarship Program that is surpassing all initial expectations.

And...in the Bonus Round, the man who, at the age of 8, saw James Brown perform in concert reveals his favorite all time band.

Check it out.