We were honored last Fall to be invited to be a contributor to a video series developed by BVK that addressed the need for DMO transformation. Clearly, we've been singing that song for years...but it was cool to have an accomplished agency like BVK embrace our ideas.
The first three videos in the series are out...but we really want to direct you to the opening salvo from Erin Francis-Cummings from Destination Analysts. They recently surveyed over 240 DMO executives and found that 95% recognize the need to transform to meet changing realities. But, less than half believe they can...or are willing to exert the effort.
Erin's episode is a must-see...if for no other reason to realize that you are not alone. And, that you should not shy away from the knowledge that change is required...and you're just the DMO pro to do it.
And, DMOproz is here to assist.
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