Bill Geist's Zeitgeist

Time to Step Up

We were honored last Fall to be invited to be a contributor to a video series developed by BVK that addressed the need for DMO transformation. Clearly, we've been singing that song for years...but it was cool to have an accomplished agency like BVK embrace our ideas.

The first three videos in the series are out...but we really want to direct you to the opening salvo from Erin Francis-Cummings from Destination Analysts. They recently surveyed over 240 DMO executives and found that 95% recognize the need to transform to meet changing realities. But, less than half believe they can...or are willing to exert the effort.

Erin's episode is a must-see...if for no other reason to realize that you are not alone. And, that you should not shy away from the knowledge that change is required...and you're just the DMO pro to do it.

And, DMOproz is here to assist.

Auld Lang Syne

On the last day of a truly horrible year, we have nothing but hope as we look to the next. And, Terri and I wish you a new year full of truth, promises kept and generosity to all.

On this final Music Friday of 2020 (a day early), this adaptation of the classic New Year's toast rings particularly sincere. It's from the Hudson WI-based band called Yam Haus...with stunning videography of this year in the Twin Cities by JayBird Studios.

This is a 2020 version of "Auld Lang Syne."

What a gift to be alive, indeed.

And, One More Thing

In yesterday's post, we referenced a stunning report from PGAV and H2R that was eerily prescient upon its pre-VID completion.

In regards to NET promoter scores regarding diversity, there's this: "People of color are largely less satisfied with their attraction visits; and the younger an American is, the more likely they are to represent a more diverse lineage. It is possible that some attractions are not reflecting these populations proportionately in their leadership and boards, and are therefore not adapting their content, messaging, and attractions/interests to meet these populations’ interests and styles."

It's just one of the reasons, along with Searchwide Global and Destinations International, we penned a position paper on the imperative of Board Diversity.

Oh yeah...and one more thing. Vote like your life depends on it.