It's been pretty common for the DMO CEOs of Super Bowl destinations to challenge each other to a bet with some of their iconic foods, drinks or swag on the line. But, a couple Big Ten DMOs have entered the fray in the "Ice Cream Bowl" challenge.
4th ranked Penn State travelled to Iowa City Saturday to take on 3rd ranked Iowa in a nationally televised Big 10 matchup. And the two DMOs agreed to a friendly bet.
If Penn State were to win the football game, Think Iowa City would send a gallon of Heyn's Ice Cream to Happy Valley. And if Iowa won, Think Iowa City would receive a gallon of ice cream from the Penn State Berkey Creamery.
“The sweet taste of victory will be even sweeter with some ice cream from Pennsylvania,” said Josh Schamberger, CEO of Think Iowa City.
A gallon of Penn State ice cream will be on its way...as Iowa came from behind to best Penn State 23-20.
And, the PR value for both destinations is priceless.
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