What does it say when an event that simply picks future winners and losers without a resultant highlight reel is more important than the Super Bowl?
That's what the Mayor of Detroit said yesterday in announcing updated plans to hold the NFL Draft in the Motor City next April. “This is potentially bigger than the Super Bowl,” Mayor Duggan said. “Only 60,000 people can get tickets to the Super Bowl. But for the NFL Draft, hundreds of thousands can get in — and they stay for the weekend.”
That's why Detroit is reportedly changing the playbook from past NFL Drafts and concentrating all its events downtown. According to Duggan, “When you have 300,000 or 400,000 people coming from across America, we want to change the image of Detroit in their minds once and for all. We felt like to do that, we had to build the draft into the city.”
And, ain't that the whole point of events? To change perception of a destination?
Like Detroit did in 1896...when it launched a never-before utilized Convention Sales strategy to land national events to showcase the city to potential investors.
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