A lot of attention is paid to the 6a to 6p economy...but that has been a disservice to its 6p to 6a sister of the night. 24 Hour Dallas intends to change that...and we talk with the organization's Coordinator, Bryan Tony, on the most recently released episode of the DMOU Podcast.
Chick here to listen...or find us on your favorite podcast platform.
As TikTok continues to be attacked in some quarters over privacy and security concerns, there's one thing that can't be ignored. It has re-oriented video content from horizontal to vertical .
On Monday, our friends Dave Serino and Brian Matson of TwoSix Digital posted a video in which they discuss best practices for DMOs in utilizing vertical content on TikTok, Reels and Shorts with Nick and Andy Behling from MI Playground. If you've yet to take the plunge or are unsure of your first steps in Vertical Media, this video is a must.
While timing in at 57 minutes might be off-putting for some, the conversation gets really good at the 36:30 mark. But trust me, if you jump ahead, you'll likely go back to the beginning to see what you missed.
As the video does not feature visual examples, you could listen to the whole thing on your commute or workout, just as you would a podcast like DMOU (which, sorry for the delay...we had some issues with our platform provider and just posted our newest episode with Vail Ross yesterday).
Thanks TwoSix. Always leading us forward.
Prior to the Plague, the best Destination Marketing professionals had a pretty good idea of what their hoteliers were thinking. But today?
The DMOU podcast is back from Holiday Hiatus with STR's Vail Ross, talking about the new demands, pressures and opportunities facing today's hotel executives. And, it's one of over 100 conversations waiting for you in the DMOU vault.
And, be sure to subscribe on Apple Podcasts, Spotify or wherever you listen to podcasts to ensure that you're notified the moment a new episode drops. Because we're looking forward to a great 2023.
Radio was always the bomb when it came to advertising. Less expensive than TV and much more targeted than print, radio ruled the land before digital.
But, did we abandon it too fast? According to a study by eMarketer, radio is still a safe bet for advertisers and marketers, losing only a fraction of its audience over the past 15 years. And, with the majority of radio listening taking place in vehicles, eMarketer suggests the evolution of the connected car will impact radio listenership.
Podcasting is also predicted to grow in listeners and time spent listening...which is good for DMOs utilizing the format.
And, of course for our podcast (DMOU), which is on winter break until next year and is just about to cross 25,000 downloads. If you haven't yet...join the in crowd.
Imagine a world in the Destination Marketing space in which there was absolutely no public funding made available to your agency. Could you make that work?
That's exactly how Maine's Visit Portland operates...and CEO Lynn Tillotson joins us on this week's edition of the DMOU podcast to share how she does it AND survived during the Plague.
I certainly don't recommend it (just imagine what she and her team could accomplish on behalf of their community if public investment were added to the mix)...but what they've done without it so far is powerful.
It was 30 years ago this evening that we made our way to a side meeting room at Madison's Downtown Concourse Hotel (Senator Scott Klug's Victory Party was in the main ballroom that night). Dog-tired after an over 2-year public campaign to prepare Mad City voters for a decision that could change the city forever, we knew that polling showed we owned a razor thin edge...but we were exhausted at the months of combating innuendo and lies from a small but highly vocal minority.
It came down to the final few far westside precincts around midnight before the outcome was final...with an eighth of a percent of the vote clearing the latest hurdle in building one of Frank Lloyd Wright's last, great unbuilt masterpiece, Monona Terrace.
Sadly, a number of those that played a crucial part in the referendum win aren't here to raise a glass to the herculean effort to get this project to fruition, most notably George Nelson and Morris Andrews. But, I'll be raising my glass to them tonight, remembering the camaraderie and mentorship of those days and nights as we changed Madison forever.
30 years ago tonight...and, yeah, our polling was a little off.
Interested in more of the back story? I was honored earlier this year to be interviewed by Andreas Weissenborn of the Destinations International podcast "Architects of Destination Advocacy." Listen in here.
I've been pondering this quote almost every day since I heard it this summer at the Annual Convention of Destinations International. And, we included it in our DMOU podcast episode in which we asked DMO pros about new positions and titles they were considering that they never would have in 2017.
Well, we decided to go deeper. And, on the just dropped 100th episode of DMOU, we talk with Ottawa Tourism's Catherine Callary about how Canada's indigenous story is being told through an increasingly authentic lens...and learn about the Ottawa Indigenous Tourism Entrepreneur Training program.
Good Stuff.
For as long as I can remember, those who serve as Chair of Destinations International do so with an agenda that layers on top of the organization's Vision and Mission. It was the Environment for Rick Antonson and Transparency for the late Spurgeon Richardson...just to name a few.
For Visit Baltimore's Al Hutchinson, his role as Chair will be marked by "four pillars." And, he and I go deep on two of them (Workforce and DEI) on the latest episode of the DMOU Podcast that just dropped this morning. Plus, we'll discuss the HBCU Scholarship Program that is surpassing all initial expectations.
And...in the Bonus Round, the man who, at the age of 8, saw James Brown perform in concert reveals his favorite all time band.
Check it out.
Honored to be a guest of the Travel Vertical podcast last week, discussing with Laurie Jo Miller Farr and Adam Stoker how the Destination Marketing and Leadership Organization world is evolving with new job titles and responsibilities that were generally unheard of five years ago.
As I suggested during our conversation, one of the hardest parts of the Plague was saying goodbye to DMO veterans that have since transitioned to other jobs or industries. While we miss them, it also has provided the opportunity for DMO CEOs to re-evaluate their Org Chart and deployment of human talent.
Not a topic on which I traditionally riff, but a fun conversation all the same. Thanks, Travel Vertical!
As Visit Baltimore's Al Hutchinson said on stage at this year's Annual Convention of Destinations International in Toronto, Diversity, Equity and Inclusion "is never about pushing anyone from the table...but bringing more people to the table and expanding opportunities for all.”
While the majority of DEI work has been focused on race and gender...one cannot forget the inclusion of language as a means to accessibility. Visit Sacramento has just launched a Spanish-language section, saying they "understand and acknowledge the many contributions of Latinos in Sacramento and beyond, who trace their cultural heritage to Mexico, Central and South America and have shaped the “Farm to Fork” capital with rich culture and tradition.”
As over a quarter of Californians speak Spanish in their homes, this kind of outreach positions Sacramento as a welcoming destination to a significant portion of its target market.
Well played...
And, to hear more about Visit Sacramento's DEI initiatives, check out the DMOU Podcast with VP of EDI Sonya Bradley.
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