Bill Geist's Zeitgeist

Cleveland Rocks

A couple years ago, we penned a white paper on why and how community development groups should come together and engage their Destination Marketing Organization to take the lead in a collaborative marketing initiative. Yesterday, Visit Orlando and the Orlando Economic Partnership announced they were joining forces to do just that.

Last week, we posted a new episode of the DMOU Podcast with our guest David Gilbert of Destination Cleveland. Their community development agencies came together earlier this year to discuss a workforce development initiative...and Destination Cleveland was asked to take point. As David said so eloquently during the episode, Destination Cleveland isn't going to do Job Fairs and Site Inspections. But, they are experts at talking to consumers...which is what top talent is.

Check out the conversation here. It'll open your eyes to a wealth of possibilities.

Tourism Diversity Matters Today

Earlier this month, we were honored to speak with Tourism Diversity Matters CEO Greg DeShields on the DMOU podcast...and that episode dropped earlier this week. Greg shares the organization's genesis story, the past year's successes (including his stellar work with the Greater Lansing MI CVB and Julie Pingston, a past DMOU guest) and where TDM is headed this year.

Check it out...and then, if it's right for your destination, give 'em a call.

New on DMOU: Michael Novakovich

This one was a hoot.

Last month, Michael Novakovich (Visit Tri-Cities) joined me on the DMOU podcast microphone to share how outlandish video (by DMO standards) has become such a positive tool for destination brand awareness...and organizational brand awareness. But, the real fun starts when we start riffing in the Bonus Round.

We dropped the latest episode last night. Check it out.

New on DMOU: Brad Dean

If you're not following the DMOU Podcast, you're not getting instantly notified when new episodes are uploaded. Oh sure, you'll hear about them later in the month through our Z-Newsletter...but, like the new Ghostbusters movie, don'tcha wanna see it now?

We just posted a great conversation with Discover Puerto Rico's Brad Dean in which he riffs on a host of topics...but more importantly, reveals that he is the "Underwear King" of Champaign-Urbana IL.

Yeah...it's so worth your listen.

Thanks for Your Service

Veterans Day. A day reserved to honor those that have served their country in the U.S.Military. Like Memorial Day, it is a day that far too few Americans take a moment to be thankful for those that have served on our behalf.

One of those veterans is our friend Wes Rhea, CEO of Visit Stockton...who is featured in today's episode of the Architects of Advocacy podcast.

It's worth your listen...and hats off to Wes for all he's done in, as he said, the best two careers in the world.

Impact Sustainability Travel & Tourism is Back

Earlier this year, on the DMOU Podcast, we hosted Paul Nursey, CEO of Destination Greater Victoria to talk about his organization's outsized role in environmental sustainability. In one of our questions, we delved into an event they helped launch in 2018 called Impact Sustainability Travel & Tourism.

After a scaled back COVID-driven virtual event last year, the event is back in Victoria as a live event set for January 22-26. If you're a Tourism pro in Canada, you know you must go. If you're from anywhere else, you know you should go.

Paul Simon

My friend George Tzougros (CEO of the Wisconsin Arts Board and an early guest on DMOU) sends me (and thousands of others) a daily e-mail with inspirational quotes, great musical finds and news of the Arts. Earlier this week, he shared this quote from Paul Simon:

“I write from instinct, from inexplicable sparkle. I don't know why I'm writing what I'm writing. Usually, I sit and I let my hands wander on my guitar. And I sing anything. I play anything. And I wait till I come across a pleasing accident."

There have been so many pleasing accidents in the over 60 years he's been making magic that it's impossible to pick just one. So, on this Music Friday, I'll go with three (and still miss a pile of his genius).

One of my first loves was "America," here exquisitely performed when Paul and Art Garfunkel rejoined for a concert in Central Park.

Then there's the title track to his pivot album entitled "Graceland," one of his most haunting lyrical explorations and backed by a South African band.

And then there is this. The song that always stops me in my tracks and conjures up the memories of time cherished with my daughters. This is "Father and Daughter."

Pleasing accidents, indeed.

Happy 80th, Paul.

New on DMOU: Steve Moore

The latest episode of the DMOU Podcast just dropped...and we were honored to have former Visit Phoenix CEO Steve Moore grace the microphone for a free-flowing conversation focusing on his 46 years in the DMO sector and his view on the future of destination development. From politics to leadership (and a fun Bonus Round question), this is an episode you won't want to miss.

20 Voices

Just back from Destinations International's live, in person Annual Convention in Baltimore. Over 800 gathered last week in the Charm City...and suffice to say, it was good to be back. And, Al Hutchinson and his team at Visit Baltimore were the consummate hosts.

We'll do a recap of our take-aways in the Z-News later this week. In the meantime, we roamed the halls and meeting rooms asking DMO pros what they did differently during COVID that they will keep post-pandemic. And, you can hear those conversations in the latest episode of the DMOU Podcast.

Enjoy.

Serendipitous Crossings on the Way to Baltimore

Last week, the DMOproz sphere and the Simpleview universe criss-crossed as Searchwide Global's Mike Gamble and I were guests on Simpleview's The Future of Tourism podcast, hosted by the inimitable David Peacock. At the same time, we dropped our conversation with Shimo on the DMOU podcast, discussing Simpleview's sensational upgrades to the MINT+ database of meetings, conventions and events.

And then, there was this: Simpleview's State of SEO Report, chock full of fascinating morsels like 45% of all DMOs are using "Visit" in their URLs ("Experience" is the next most common...under 5%). Or, that the top spot in search doesn't necessarily translate into the most click-throughs. Or that more DMO searches occur through Safari than any other browser (really). It's like an MBA on SEO.

Good stuff all. And, all free for the inquisitive.