It should be TALK.
There was a time in my life here in Madison that I filled in for a few weeks for a news radio icon in the Mad City as he recovered from a health scare. I guess that gave me cred a few years later to be considered to do fill in on talk radio. After a few shows under my belt, I was called into the program director's office. He said that I was doing it all wrong.
Take a position and drive it home, he admonished me. Don't say that an opposing position is an interesting concept. Shut them down hard, he said.
But, I offered, it was an interesting alternative. He just shook his head and I never worked on air there again.
That day came back to me when I heard that Chicago radio icon Steve Cochran got axed at the once legendary WLS. Because that is what he was trying to do with his morning show there.
Interesting story from BNM. And he's so right. That is what talk radio should be.
Not the shit we are forced to listen to from the corporate shills that only care about drama and contention.
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