Bill Geist's Zeitgeist

Smiles All Around

Walking back to my hotel after an early morning presentation to the Rockford Area CVB Board, I came upon a corner that made me smile (click image to enlarge). 

It was the stone in front of the Rockford Park District that read "Webbs Norman Center." Along with former CVB CEO Wendy Perks Fisher, Webbs was one of the early national visionaries that saw the potential in Sports Tourism almost 40 years ago. It was their early partnership that set into motion the transformation of Rockford Tourism. This video offers a glimpse of that relationship.

My smile grew larger when I noticed that the street in front of the Webbs Norman Center has been renamed Tim Dimke Drive...as Tim and his crew took Webbs' and Wendy's vision and expanded it even further with current RACVB CEO John Groh.

As I ducked into the sensational riverfront Embassy Suites Hotel for a quick bite before heading out, I had to smile again because I heard joy and laughter coming out of the kitchen...and that's a sound we've all missed over the past few years. But, there it was...and, as I surveyed my fellow diners, I could see how infectious it was for all of us.

And, that's just damn good management...the kind that empowers employees to have fun, please the guest and take incredible pride in their work.

Thanks Rockford...let's see if my next stop continues the streak.

New on DMOU: Embracing the Night Time Economy

A lot of attention is paid to the 6a to 6p economy...but that has been a disservice to its 6p to 6a sister of the night. 24 Hour Dallas intends to change that...and we talk with the organization's Coordinator, Bryan Tony, on the most recently released episode of the DMOU Podcast.

Chick here to listen...or find us on your favorite podcast platform.

Fresh Eyes

It's why DMOs hire us to "secret shop" their destinations. When you live in a place, you often become numb to its warts.

Our friend Brett Stawar (Port Aransas Tourism) recently went home for the holidays. He took a route into the destination that he typically didn't when he once headed the DMO there. And what to his wondering eyes appeared...but a serious fail in an embracing welcome to the destination (click image to enlarge).

It's the little things that we can catch that locals take for granted. Call us.

 

They're at it Again

As the pandemic began sweeping the world last year, Roger Amidon (GM of the Palm Beach Marriott) took two assets (and several staff members) to make some social lemonade of the giant lemon we were all handed.

Those two assets were his sensational view and a bunch of beach chairs. He had his crew set up the chairs to spell out messages of support and hope, changing the message up every day or two.

Well, they're back at it. This morning, Roger's team set up the chairs to read "Welcome Back" so they could take some pictures to use on Social Media next month to welcome back international travelers. And then, he asked the crew to re-arrange them again...but this time as a recruiting tool for employees (click image to enlarge).

I can't wait to see what he and the team will do next.

The Disconnect from Reality

As we continue to ride the ever changing tide from the plague, a curious consumer expectation has emerged. According to the most recent travel sentiment study from Longwoods International, 80% of travelers expect equal or higher levels of customer service on this side of COVID than they experienced before. And, a quarter of those consumers were disappointed in the service they have received this year.

Has the inability of the hospitality industry to rehire workers not been articulated well enough in the media? Or are 80% of us just too self-absorbed to read signs like this one (click image to enlarge) and connect the dots?

Parking

In roughly half of the Strategic Plans we facilitate, the lack of downtown parking comes up as an issue. And, while it may be an issue in some towns...research indicates that the real issue is more often the lack of effective signage directing consumers to exiting parking.

Indeed, a recent studies indicates that there are eight parking spaces for every car in America.

Next time the lack of parking is cited as an issue in your community...push back with the alternate view. 

It's likely simply poorly signed.

Teach 'em Some Respect

As we look hopefully to the return of travel around the world, it behooves us all to reconsider how that will look when cabin-fevered consumers collectively feel they've been given a green light. For those that have received their second shot...that time is sooner than later. For every such person we've talked to...indeed, it is now.

To avoid returning to "over-tourism" complaints by residents in some communities, many Destination Marketers are shifting where and how they plan to re-enter the marketplace to attract a more discerning consumer. In British Columbia, a number of DMOs are working with the Sea to Sky Corridor Destination Development Council to educate inbound visitors to "the concepts of respect, proper outdoor conduct, preparedness, environmental awareness and responsible social media use." In other words, encouraging visitors to stop acting like they were raised by feral pigs when they're in-market.

Pique published a great piece on the initiative that is worth your read. And, here's hoping it inspires others to take steps, while we still can, to mitigate the crowds we know will return.

Like We're Surprised

Not to pile on (well, maybe a little)...but the juxtaposition of the revelation that the sitting President, for years, has paid less in income taxes than I have is far from a surprise. Why else would he have tried so hard to block the release? We all knew...we just didn't push hard enough.

But, we should consider the ROI of the taxes we pay, n'est ce-pas? This should certainly suggest, for at least a moment, that most voters don't receive the ROI for their hard earned taxes that those they select do.

And, honestly...what kind of President needs to visually repurpose himself as a blonde Rambo (click image we recently saw in the most infamous speed trap in Wisconsin)?

While that shit surely delights his base, does his campaign actually think it will sway the middle?

And, is that who America really wants to lead us?

Your Vote Matters

Last week, we shared that the government's chaotic response to the 'VID caused a restauranteur in Minocqua WI to shutdown for the season. Not that such a decision is an unusual situation in these unsettled times. But, the owner wrote an open letter to his fans, closing it by saying, "Please join me in voting against everyone who hurt us on November 3." 

Here's hoping he ordered his pair of Regenerative Organic Stand Up Shorts from Patagonia...because a company spokesperson has confirmed they are sold out of run that had the words "Vote the Assholes Out" on the backside of the garment tag.

Too funny.

Are Visitor Centers Still Relevant?

We hear that question a lot. Since we all carry more computing power and information on our mobile devices that the astronauts did 50 years ago on the trip to the Moon, who needs physical Visitor Centers anymore?

The answer turns out to be smart Destination Marketing Organizations. Check out the recent article written by our friend Virginia Haley of Visit Sarasota County. She reports that between January through March of 2019 (the high season in Sarasota), her Visitor Center staff saw a 46 percent increase in traffic as compared to the same months in 2018.

So, don't shutter your Visitor Center just yet...rethink it. Which is what Visit Eau Claire's Linda John did as she opened her new "Experience Center" earlier this year. You can hear Linda's story on the new DMOU podcast series, launched earlier this month.

Still relevant? And then some.