Every time I slide into a rental car and find that the satellite radio feed hasn't been activated, I shake my head, thinking of all the potential subscribers SiriusXM is forfeiting by not giving the service away to rental car companies. Just think (I think to myself) of all the people who have decided they won't pay for radio who might be convinced to subscribe if they had a few hours to experience the vastness of genres that are unavailable on terrestrial radio. It wouldn't cost SiriusXM anything to do it. Thus, the ROI could be substantial.
After reading this article on HotelManagement.net, I began to think the same thing about hotels and the way they serve up the availability of streaming services. Oh, you can find HBO on most in-room channel lists...but the other streaming services expect guests to enter their subscription information to stream their content. Again, why? And, no...I'm not entering my user name and password on a hotel TV, no matter how secure I'm told it is.
I ended up subscribing to HBO years ago when I got hooked on The Sopranos after watching a few episodes in hotel rooms. Never would have if I hadn't gotten that taste. So why don't the other streaming services offer their content free to hotels. I mean, really...one in-room episode of Poker Face would cause me to subscribe to Peacock in an instant.
Opportunity lost. Every night. Every room.
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