One of the few positives that have emerged from the pandemic is how creative some of us have become. What started with Zoom Happy Hours in an attempt to maintain a sense of normalcy in the early days of the 'VID has blossomed into some pretty ingenious ways.
Take, for example, the ubiquitous DMO Annual Meeting. For the most part, these have been relatively staid events over the years...and we've been honored to keynote a bunch. But, in an era of physical distancing, DMOs have had to get creative, like the Greater Springfield MA CVB did last month.
Theirs was typically an event with food and drink...so Mary Kay Wydra and her team sent boxes to each registrant to the Zoom meeting, with instructions to not open said box until the event began. Once the Annual Meeting was gaveled to order, participants opened their boxes to find wine, beer and snacks for the meeting, as they listened to Mary Kay's recap of the year and her vision for the future. It was a great twist on an old theme in which I was honored to play a part.
Visit Jefferson Parish holds their Annual Meeting next week as a hybrid event. Those who feel comfortable gathering will mask up at a local theatre to mark the occasion while those who don't will be able to tune in from home.
And then, there's Visit Tulsa...which recently hosted their Annual Meeting at a local Drive-In movie theatre. Over 150 people munched on popcorn and watched the annual show from their cars at the Admiral Twin. And then were treated to a movie recently shot in Tulsa.
I love this industry and the creatives we get to work with every day.
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